It’s Cool To Care
June 4, 2026Victor Wembanyama just led the San Antonio Spurs to the NBA Finals. He embodies a central idea in The Growth…Schmexcellence vs. Excellence
May 27, 2026This weekend, we had two perfect encapsulations of what we've come to call schmexcellence: something that has the veneer of…The Cost of Safetyism
May 21, 2026When we were 11 and 12, we’d ride our bikes to the local sandlot baseball field or to a friend's…The Truth About Hard Work
May 14, 2026Let’s start with two recent remarks: “If my mental health was a priority I wouldn’t be as successful as I…The Freedom of Constraints
May 6, 2026At the beginning of Steve's coaching journey, a star high school athlete came down with mono heading into his senior…You’ve Got to Believe
April 30, 2026This past weekend, Sabastian Sawe ran the London Marathon in 1:59:30 to become the first person in history to break…Every Feeling Is Not an Emergency
April 23, 2026“What happens if I step out into this street in front of a car? Maybe I should? I certainly could.…The Case for Doing Real, Hard Things
April 16, 2026A few weeks ago, I (Brad) was in Washington DC to visit family and record two of my favorite podcasts:…The Hidden Cost of Comfort
April 9, 2026In the 1950s, over 90% of toddlers were potty trained by 18 months. Today, that number is about 4%. The…Optimizing Ourselves to Death
April 1, 2026Let’s start with two stories of actual greats: Alysa Liu won Olympic gold after eating chocolate lava cake for breakfast.…