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Health and wellness is a $4.2 trillion dollar industry. Throw performance in there and we're talking over $6 trillion dollars, or half the entire GDP of China. And yet, as individuals and communities people are struggling to be well and sustain peak performance without burning out. The problem is simple: so much of what the health, wellness, and performance industry is selling doesn't work. If it did, it wouldn't be a trillion dollar industry. Regardless of what the marketers or self-improvement gurus want you to think, wellness is not a lotion, potion, or pill; you can't "hack" your way to peak performance.

At the The Growth Equation, our mission is to be a signal amidst so much noise. We are dedicated to bringing you pragmatic, no-nonsense information, tools, and practices to help you cultivate your own performance and wellbeing. We know there is demand for this. Our over 170,000 copies sold and translation into 12 languages of our bestselling booksour 15,000 newsletter subscribersand our many world-class coaching and speaking clients are proof. We want to keep exploring and sharing the stuff that actually works, both with our intimate community and more broadly too.

Our logo involves a mountain and trees because we think it's a wonderful metaphor for what underlies true performance and wellbeing. These are the topics we're dedicated to writing and teaching about:
  • Cultivate a strong base
    • Physical health
    • Mental health
    • Community
  • Sustain the climb
    • Drive and passion
    • Toughness
    • Purpose and core values
    • Resilience
    • Productive stress
    • Rest and recovery
    • Self-awareness
  • Preserve a prominent peak
    • Flow
    • Self-compassion
    • Routine
    • High-performance habits

Like any strong mountain (or any good climber) you can't reach the peak without the climb, and you can't climb well without a strong base. You've got to be working on all of these dimensions in an integrated way. If not, when rough weather comes the whole thing topples. And what about the trees? There is hardly anything on the very top of a mountain. All the life exists on the sides, on the journey. The same is true when it comes to striving for performance and wellbeing. It's about the process and path as much as it is about any destination. It is our hope that our writing, practices, and tools will help you as you walk.

About Brad and Steve

In addition to Peak Performance and The Passion Paradox, their writing and opinions have been featured in national outlets including The New York Times, The New Yorker, The Wall Street Journal, New York Magazine, Wired, CNN, NPR, The BBC, Forbes, ESPN, Outside Magazine, and The Huffington Post.



Brad Stulberg researches, writes, speaks, and coaches on health and human performance. His coaching practice includes working with athletes, entrepreneurs, and executives on their mental skills and overall well-being. He has written for The New York Times, New York Magazine, Wired, Forbes, The Los Angeles Times, Outside Magazine and Sports Illustrated.


Steve Magness


Steve Magness writes, speaks, and coaches on health and human performance. He consults with executives and athletes on performance, culture, and mental skills development. He's worked with professional teams across several leagues and numerous Olympic level athletes. He serves as an adjunct professor at St. Mary's University and his writing has appeared in Sports IllustratedWiredOutsideNY Magazine, and Forbes.