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We think about success and excellence all wrong. Health and wellness is a $4.2 trillion dollar industry. Throw performance in there and we're talking over $6 trillion dollars, or half the entire GDP of China. And yet, as individuals and communities, people are struggling to be well and sustain success without burning out. The problem is simple: so much of what the health, wellness, and success industry is selling doesn't work. If it did, it wouldn't be a trillion dollar industry. Regardless of what the marketers or self-improvement gurus want you to think, wellness is not a lotion, potion, or pill; you can't "hack" your way to success.

The Growth Equation was founded by Brad Stulberg and Steve Magness to be a signal amidst so much noise. We are dedicated to bringing you pragmatic, no-nonsense information, tools, and practices to help you cultivate a more enduring and fulfilling kind of success and genuine excellence. We know there is demand for this. Our over 250,000 copies sold and translation into more than 20 languages of our bestselling booksour 30,000 newsletter subscribersand our many world-class coaching and speaking clients are proof. We want to keep exploring and sharing the stuff that actually works, both with our intimate community and more broadly too.

When it comes to striving for genuine excellence and sustainable success, we believe it as much about the process and path as it is about the destination. The latter tends to take care of itself if the former is in place. It is our hope that our writing, practices, podcast, and other tools will help you as you walk.

About Brad and Steve

In addition to The Practice of Groundedness, Peak Performance and The Passion Paradox, their writing and opinions have been featured in national outlets including The New York Times, New Yorker, Wall Street Journal, New York Magazine, Wired, CNN, NPR, BBC, Forbes, ESPN, TIME, Outside Magazine and more.



Brad Stulberg is an internationally known researcher, writer, and coach on excellence, well-being, and sustainable success. He is bestselling author of The Practice of Groundedness, Peak Performance and The Passion Paradox. He is a regular contributor to The New York Times and His work has also appeared in The Wall Street Journal, the Los Angeles Times, Wired, Forbes, Outside, Time, and more. In his coaching practice, Brad works with executives, entrepreneurs, physicians, and athletes on how they define and pursue excellence and their overall well-being.

Steve Magness


Steve Magness writes, speaks, and coaches on health and human performance. He is a performance coach, working with athletes, entrepreneurs, executives and teams on mental skills development. He's worked with professional teams in the NBA and MLB, as well as numerous Olympic athletes. He serves as an adjunct professor at St. Mary's University and his writing has appeared in Sports IllustratedWiredOutsideNY Magazine, and Forbes. He has a master's degree from George Mason University.