Skip to content

The art, science, and practice of success.

THE GOAL

The Growth Equation redefines success as an ongoing path of peak performance, fulfillment, and well-being. It starts with a strong base of physical health, mental health, and community. The next step is cultivating and practicing skills such as drive, toughness, resilience, self-awareness, stress, rest, and self-compassion. With those in place, it is possible to unlock a more nourishing and enduring kind of success.

 

Our goal is to walk with you on this path and help you grow along the way. We'll do this through our books, essays, articles, newsletter, podcast, speaking, workshops, and coaching. Consider this your one-stop shop for all things related to success. Don't wait any longer to reach your potential in a sustainable way. Start now.

BOOKS

PEAK PERFORMANCE

Elevate your game, avoid burnout, and thrive with the new science of success.

THE PASSION PARADOX

A guide to going all in, finding success, and discovering the benefits of an unbalanced life.

The growth equation NEWSLETTER

Weekly insights on the art and science of success from Brad Stulberg and Steve Magness. Join over 20,000 subscribers and unlock your full potential with our weekly newsletter. Every Thursday, we share original articles and links on cultivating a more enduring and fulfilling kind of success, along with tips for day-to-day application. Our goal is simple: to help you do better and be better, whatever your craft may be.

Redefining Success So It Doesn’t Crush Your Soul

Conventional thinking about success is dumb. Here’s a better way.

Read More

The Key to Sticking to an Exercise Program? It’s Supposed to Feel Easy!

Grind culture is stupid. Lots of easy movement combined with a dash of hard work goes a long way.

Read More

13 Rules for Life

The secret is there is no secret. What follows are 13 rules—supported by ancient wisdom and modern science—to help you feel better and be better.

Read More

We’ve Reached Peak Wellness. Most of It Is Nonsense.

Here’s what actually works.

Read More

When a Stress Expert Battles Mental Illness

Last August, I was in New York City doing media spots for my book, Peak Performance. In between interviews, I went on a long run in Central Park and didn’t eat or drink enough afterward. I went to meet a friend for dinner, but the place turned out to be a bar without a real kitchen.…

Read More

Consistently Good Enough Beats Occasionally Great

“Good is the enemy of great” is one of the most popular self-improvement expressions there is. It’s the first sentence of an international bestselling business book, the title of another self-help book, and a mantra that NFL superstar J.J. Watt has used in press conferences. It sounds appealing and rolls off the tongue nicely, but there’s a good chance it’s downright…

Read More

Good Vibes Are Contagious

This science all points toward the same basic truth: we are mirrors reflecting onto each other. The people we surround ourselves with shape us, and we shape those around us, too. The implications of this truth are important and actionable.

Read More

The Dark Horse Path to Happiness

How to make a practice out of living.

Read More

Speaking

Speaking, Workshops, And Coaching

Brad and Steve specialize in cross-domain thinking on success, weaving together ideas from psychology, biology, philosophy, neuroscience, and athletics to help you better understand cultivate a more fulfilling and enduring kind of success in all aspects of life.

About Brad and Steve

Brad Stulberg and Steve Magness research, write, coach, and speak on the art and science of success, peak performance, and well-being. They are the bestselling authors of the books Peak Performance and The Passion Paradox. Their work has been featured in The New York Times, The Wall Street Journal, The New Yorker, Wired, NPR, Outside, Sports Illustrated, ESPN, Forbes and many other national and international outlets. They coach fortune 100 executives, entrepreneurs, and world-class athletes, and have spoken at diverse organizations ranging from NASA, to Bank of America, to AmeriSourceBergen, to The University of Michigan, to Kaiser Permanente, to the NBA, NHL, and MLB.