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Why Nike’s Olympic Ad Gets Greatness Dead Wrong
Reading Time: 5 min
Nike released a new commercial timed to the start of the Olympics. It begins with the question “Am I a bad person?” and then proceeds to link greatness to being…
The Balancing Act of Chasing Gold
Reading Time: 3 min
Every four years we come together and watch athletes from across the world make their dreams a reality, put on their national jersey, and compete to become the best in…
Protocols and Peak Performance
Reading Time: 4 min
Last week, the popular podcast host Andrew Huberman went on the Tonight Show. During his appearance, he said that getting sufficient low-angle morning sunlight is “the single best thing you…
Load Management for Life
Reading Time: 3 min
A fews weeks back, I tweaked my calf on a deep pendulum squat. I proceeded to have a brief conversation with a physical therapist who trains at my gym. He…
Ruggedness and Flexibility and American Politics
Reading Time: 4 min
In a recent talk on my new book, a question about politics came up, because of course. Even if you loathe politics, I’m asking you to stick with me here, because…
What The Best Can Teach Us About Winning
Reading Time: 3 min
Noah Lyles is the reigning 100m world champion. This gives him the title of fastest man in the world. Recently, at the Olympic Trials, before getting into his block, Lyles…