How to get unstuck and move from surviving to thriving.
Come through in the clutch.
Find the courage to do the right thing.
Rise to the occasion when the pressure is on.
STOP under performing, getting in your own way, experiencing fear of failure, and self-sabotaging,
Do you default to threat or challenge mode?
Get clear on who you are, what success is, and where you belong. Move from the external chase to INNER strength.
A Never-Released 100-page Bonus e-Book: The Principles of Coaching: A Guide to Physical and Mental Performance
Online Course: 40+ hours of content on how to improve your mental game. (A $300+ value!)
Bonus Unreleased Chapters: Lessons from a failed phenom and How whistleblowing redefined courage.
The Magness Method: Exclusive video walk through of a running training plan.
About the Book
How do we reach our potential? That’s the underlying question that is at the heart of this book.
We all want to perform our best when it matters most. Yet, all too often, the pressure gets us and we shy away when we should stand up, or we feel lost and overwhelmed. We know we’re capable of more. That’s where Win the Inside Game comes in.
Win the Inside Game teaches us how to break free from our doubts and insecurities, deal with underperformance and choking, and come through in the clutch.
How do I know it will help you?
It is not only chock full of the latest research and experiences of world-class performers, but it’s also my most personal book yet. It came out of my experience as a whistleblower. I take you into the stress-filled world of blowing the whistle on the largest sporting goods company in the world and what it was like staring down their lawyers for hours on end. It explores when I got lost, and how I found my way back to summoning the courage needed, with the help of the principles outlined in this book.
About the Author
Steve Magness is a world-renowned expert on performance, author of the bestselling Do Hard Things and Peak Performance. His latest book is Win the Inside Game (HarperOne, Feb 2025).
He is the co-host of the podcast Farewell, and co-founder of The Growth Equation, an online platform dedicated to the understanding and practice of performance and well-being. He has written for The Atlantic, Runner’s World and Sports Illustrated, and he has been featured in The New Yorker, Wall Street Journal, the New York Times, on NPR, and others.
Magness has served as a performance coach and speaker for teams and individuals in the MLB, NFL, NBA, NHL, the US military, and numerous companies and organizations. He’s coached over two dozen Olympic Trials qualifiers in running. Once upon a time, he ran a 4:01 mile in high school. He lives in Houston, Texas.
What Others are Saying
“A propulsive tour of how modern life — from credit reports to TikTok — has left us in a perpetual state of defensiveness. Magness deftly guides the reader in how to break out of the rut of feeling threatened and chase their biggest goals with vigor.”
-David Epstein, New York Times bestselling author of Range and The Sports Gene
“A wise, entertaining book that makes the excellent case that winning is more about unshackling ourselves from our expectations and knee-jerk defensiveness than it is finding minuscule competitive edges and flavor-of-the-month performance hacks. Highly recommend!”
-Adam Alter, New York Times bestselling author of Irresistible and Anatomy of a Breakthrough
“If you feel like you’re constantly chasing success without ever getting anywhere, you need this book.”
-Liz Fosslien and Mollie Duffy, Co-authors of the bestsellers No Hard Feelings and Big Feelings
“Win the Inside Game is a breath of fresh air that teaches how to shift the focus from external achievements to inner fulfillment. It’s an essential read for anyone interested in self-discovery and meaningful success.”
-Amy Morin, Author of 13 Things Mentally Strong People Don’t Do
“The principles Steve outlines in the book aren’t just a foundation for winning — they’re a formula for living a more balanced, satisfying life in every realm. “
-Christie Aschwanden, Author of the New York Times bestseller, GOOD TO GO.
“Nobody distills the hidden principles of high performance better than Steve Magness. But WIN THE INSIDE GAME isn’t just about achieving success; it’s about finding happiness along the way, which is far more important.”
—Alex Hutchinson, Author of ENDURE