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The Difference Between Tolerating Pain, Suffering and Performing

Since the release of Do Hard Things, the questions I’ve received most are some variety of “What about the David Goggins, be a badass and ignore your limits, approach?” In what follows, I’ll answer it. First, what Goggins has accomplished is incredible. There is no arguing that. Some of the feats he’s been through are…

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How To Build Motivation (And Not Destroy It)

In my coaching work with executives, I often run into the same question: “How do I keep people from quitting?” After all, we’re in the midst of the great resignation. From Fortune 500 companies offering sabbaticals to local school districts offering retention bonuses, everyone is looking for incentives to keep employees around. Most of the focus…

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Why Society Loves Fake Toughness And Desperately Needs the Real Thing

“He’s strong and he’s tough.” Who was Donald Trump talking about? Perhaps a medal of Honor recipient, or a mother who survived cancer, or a doctor who worked tirelessly on the front lines of a pandemic? No, Trump was describing Vladimir Putin. This wasn’t Trump’s first foray into calling an authoritarian tough, he once described…

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